Did you know, it is estimated that nearly 60% of Britons take nutritional supplements (1)?
Many of us are aware that a healthy individual without any specific nutritional deficiencies should be able to get all the essential nutrients their body needs from a well-balanced diet. However, there are many reasons as to why people supplement, these range from supplementing essential nutrients to ensure there is enough required to support healthy day to day function, to supplementing with more targeted ingredients associated with supporting a specific bodily function.
Essential nutrients are compounds that are vital to healthy function but what the body cannot produce itself, and therefore need to be obtained from the diet. Examples of some essential nutrients most commonly supplemented in the UK are the essential fatty acid Omega 3 and Vitamin D.
Omega 3 is the anti-inflammatory essential fatty acid that used to be more available from the natural diet. However, due to intensive farming methods depleting nutrients in the soil and the change in dietary habits of everyday foods, Omega 3 is now heavily outweighed by the inflammatory essential fatty acid Omega 6 (2,3). We need both, but at a balanced ratio. Therefore, supplementing is recommended to help create a balance and reduce inflammation within the body.
Vitamin D is made in our skin following its exposure to the sun, and therefore it is difficult to obtain solely through the diet. It is essential to help the body absorb minerals, such as calcium, from our diet in order to maintain healthy bones and muscles. Studies show that almost 50% of the world’s population may not receive enough sunlight to produce a sufficient amount of vitamin D in their body (4). Given the current climate of the UK, all adults and children over the age of 1 years are recommended to take a 10-microgram supplement of vitamin D each day throughout the autumn and winter months (5).
Another reason one might supplement essential nutrients is due to their dietary preference. If you exclude certain foods from your diet, such as animal products, you could be at risk of deficiencies in certain nutrients such as; iron and zinc, calcium, vitamin B12, Vitamin D, and as mentioned, Omega 3 fatty acids (6). Therefore, supplementing can be key to supporting the body’s essential nutritional needs. In light of this, consuming the perfectly balanced diet isn’t always easy to achieve and often the provision of nutritional supplementation can give an individual peace of mind.
However, more recently the nutritional supplement market has become more functional. We are beginning to see specific nutrients gain recognition for their potential positive influences on bodily functions, leading to a rise in unique nutritional supplementation regimes (7). Consumers who seek functional nutrition have become more interested in niche ingredients, their mechanisms of action and their ability to support them through an intensified period. Such times can be when an athlete is at the height of their training and seeks joint health support or a student is in their final year and seeking a supplement to help enhance their cognitive function. For an athlete this may be a rosehip or green mussel extract, whereas for a student this might be citicoline or resveratrol, neither of which you will find in a classic essential multi-vitamin. It is at times like these that targeted active compounds can support the body as it becomes more mentally and physically stressed.
Science that explores the targeted impacts of specific nutrients is driving nutritional supplement innovation. Researchers have proved how through nanomolecular aqueous extraction methods, they can extract the bioactive organic compounds found in foods and demonstrate i) how they can reach targeted areas within the body, ii) once reaching there what and how they can influence a cellular process and iii) how this can target and improve a specific bodily function.
The elénzia nutrition range combines some of these innovative active ingredients within its formulations, making it possible for our customers to address problems they may experience with holistic, specialised and exclusive products. It is our focus on cutting-edge science that has led us to launch our nutrition range where we will use proprietary nutritional blends to create unique formulations that will work synergistically to target the detailed bodily function they have been suggested to support.
Through the elénzia nutrition range we will be combining scientific innovation with technical nutrition to bring efficacious ingredients to market for our customers. As we do for all the products we provide, we verify the science, health and safety, and functionality of our products so our customers know a product partnered with or launched by elénzia holds a stamp of approval for quality and efficacy.
In addition to our nutritional supplement and skincare range, we provide lifestyle tips ranging from dietary routine through to skincare regime. We make introducing the products we provide easy to incorporate within every individual’s day to day life and further support overall wellbeing. This way, our holistic approach to health, beauty and wellness considers all factors that can impact wellbeing. As all are intertwined, unpredictable and to an extent unmeasurable, elénzia is not just a brand, it’s a lifestyle. We hold a strong interest in health sciences and thoroughly research all the technical information that supports the efficacy of any product we provide. As mentioned, evidence is at the heart of everything we do, why we do it is in the interest of our customer’s wellbeing, in order to improve their lives for the future.
We are launching our first nutritional supplement, elénzia Enhance, which utilises a new patented active ingredient to help support cognitive function, long and short-term memory, attention and focus, and cognitive decline. Check our social channels for updates and follow our blog for tips and advice on lifestyle, nutrition, and skincare.
2) Noori, N., Dukkipati, R., Kovesdy, C., Sim, J. and Feroze, U. (2011). Dietary Omega-3 Fatty Acid, Ratio of Omega-6 to Omega-3 Intake, Inflammation, and Survival in Long-term Hemodialysis Patients. American Journal of Kidney Diseases, 58(2), pp.248-256.
3) Simopoulos, A. (2008). The Importance of the Omega-6/Omega-3 Fatty Acid Ratio in Cardiovascular Disease and Other Chronic Diseases. Experimental Biology and Medicine, 233(6), pp.674-688.
4) Nair, R. and Maseeh, A. (2012). Vitamin D: The Sunshine Vitamin. Journal of Pharmacology and Pharmacotherapeutics. [online] Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3356951/ [Accessed 28 Aug. 2019].
8) Bensalem, J., Dudonné, S., Etchamendy, N., Pellay, H., Amadieu, C., Gaudout, D., Dubreuil, S., Paradis, M., Pomerleau, S., Capuron, L., Hudon, C., Layé, S., Desjardins, Y. and Pallet, V. (2018). Polyphenols From Grape and Blueberry Improve Episodic Memory in Healthy Elderly with Lower Level of Memory Performance: A Bicentric Double-Blind, Randomized, Placebo-Controlled Clinical Study. The Journals of Gerontology: Series A. [online] Available at: https://www.ncbi.nlm.nih.gov/pubmed/30032176 [Accessed 17 Apr. 2019].
We strongly advise anyone who has or is at risk of any medical condition ek advice from a health professional before taking any self-administered supplement. e